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EP 13·Marketing & Brand·38m

Powering Brands in Beauty and Media

Melissa Guy — CRO of Beauty, Style & Entertainment, People Inc.

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Reflections

What we actually thought about this one

Melissa runs revenue across beauty, style and entertainment brands, and she made the media business sound like a chess match. She explained how a brand decides what it stands for and then defends that against every short term chance to make quick money. That trade off between growing fast and staying credible is something we actually deal with on a tiny scale with this podcast. She also pushed back on a couple of our questions, which we liked. It made the conversation feel like a real discussion instead of an interview where we just read our list.

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