Inside the Houston Rockets' Social Media

What we actually thought about this one

Hiren runs social for an NBA team, which was the dream job in the room as far as we were concerned. Then he described the actual schedule. Late nights, road games, being online when everyone else is watching. He explained how a post that looks spontaneous is usually planned days earlier with three backup versions, and how fast you have to move when a moment actually happens live. The best part was hearing how he thinks about audience. He isn't posting for the team, he's posting for the fan on their phone at midnight. That's a real skill.